Zerostate ICO Review

Zerostate ICO Review
ICO date: 21.06.2018 - 31.08.2018
Industry: Advertisement

Zerostate is an app for customer loyalty management through emotional involvement.

How it works:

Zerostate is a platform that gives advertisers information about users’ emotional intelligence. Advertisers can create campaigns, paying customers in ZSC to give an honest review to their products. Users evaluate the product with one emotion driven word. The platform calculates what are the most popular emotions the product is associated with in the eyes of the public.

This gives advertisers a deep insight in how do users feel about their products, what emotions are they looking for in this kind of product and they can alter their marketing strategy and media presence in order to evoke just the right emotions for the customer to make a purchase.

Apart from getting very accurate emotional review of the product, advertisers get a new sales channel, as they can add a buy button to the campaign. It also increases customer loyalty, as people are more likely to make a purchase after they have stated their preference to the product. However, honesty is valued in Zerostate app, so negative reviews get rewarded too.

It is rather cheap too. The average CPM is lower than the market average and CTR is higher. These are not projections, but actual data from the app that is already running and has active users.

Another thing that zerostate app allows is emotional search, based on the statistics from users. This makes it possible to search for an emotion you want to experience from a product and actually find it. If things go well and the company realises its plans to integrate this search with platforms like Amazon and Ebay, you’ll be able to literally search for a book that would make you cry or feel good.


With the advertising industry rapidly growing, companies need advanced tools to understand and cater to their audiences more effectively. Zerostate may become such a tool, as it provides a deep insight in how do users view a product and allows them to monetize their emotions. The emotional search feature is also very useful.

Innovation score: High

Token value:

The price of ZSC is linked to the number of active users and transactions being made. When the user base grows, the price will grow as well. Additionally, Zerostate will devote 20% of its profits to redeeming tokens, so the supply will be dropping as the demand rises. This makes for a significant rise in price.

Token value score: High

White paper:

In only 23 pages Zerostate’s white paper manages to fully explain the project. It presents the main concept of the app and describes benefits for all participants of the platform as well as for the world. It gives a brief market analysis, shows a competitor analysis and talks about the peculiarities of blockchain they use in detail. The financial predictions and budget planning it shows is given for different funding scenarios.

White paper score: High


After a period of initial fund raising and testing the first prototype in 2016, the company launched it in 2017 and has seen more than 70,000 downloads since the beginning of 2018. The app now has 40,000 active users. The ICO is held to introduce blockchain and monetize reviews. The pre-sale was a success.

In July 2018 the company will start developing the blockchain system and marketing in US and EU to attract the first million users. They expect to have 4 million users by December 2018. At the same time there will be a lot going on in the development department. The team will launch an ecommerce solution, develop a browser extension and a knowledge base for the Internet of Things.

Marketing efforts will be focused on India and China in 2019 and in Africa and South America in 2020.

Roadmap score: Hio

Business model:

Zerostate taps into a very profitable industry with a great idea. Its monetization model is taking 20% of the advertising budget for hosting and supporting the campaign. 40,000 active users of the app confirm that this simple solution is effective and popular among businesses.

Business model score: High


The company’s CEO  has held top manager positions in the largest Russian IT companies. The CTO has over 20 years of experience in IT and is recognized as a professional by Intel and Deutsche Bank. The CVO has over 20 years of experience in his field as well. The company’s CMO managed a full cycle digital agency for three years.

The advisory board is small yet impressive. They have a top expert at icobench and the ex-executive Director at the the leading Russian business incubator of hi-tech start-ups. The man also consulted Faceter. The other member of the board has over 35 startups in his portfolio and is a top five ranked member of the ‘People of Blockchain’. He consulted BitRewards. The last advisor specialises in marketing and PR and has already helped several ICOs successfully rise funds.

Team score: High


Zerostate lists Yelp, Google, Facebook and Eventbrite as its main competitors. Despite them being established giants, Zerostate has a significant edge on them, as the solution it brings to the market is unique and extremely useful to the advertisers.

With such good team and a product that gives businesses the insight no other company does, Zerostate has all the chances to succeed in this highly competitive environment.

Competitors score: High

Overall thoughts:

Zerostate offers a solution that gives advertisers a deep insight into how do consumers view their product. If its solid team does the marketing part right, it can become one of universally approved marketing tools, leaving ICO participants with huge profits.

Whitepaper: Whitepaper

Overall Score


4.6 / 5

Risk score




ICO start date: 21.06.2018
ICO end date: 31.08.2018
Soft cap: 4,000,000 USD
Hard cap: 20,000,000 USD


Ticker: ZSC
Token price in ETH: 0.00047
Bonus Program:

40% 6 mio tokens

30% 7 mio tokens

20% 17.5 mio tokens


ICO Platform: No
Registration Country: Estonia