ICO date: 01.07.2018 - 31.07.2018

Viarium is a VR marketplace that grants access to VR to big companies and small businesses thanks to availability of ready-made content and content creators.

How it works:

Viarium is a VR/AR platform that functions as a marketplace for selling goods and services. It is a virtual space with VR-worlds that host objects like virtual shopping malls and showrooms selling real world goods.

Anyone can use Viarium tools, server equipment and can create a new world. If the creator can attract businesses to his world, he can earn a profit selling land units for Viarium tokens. The owner of a land unit, his ownership supported by blockchain proof-of-existence, can rent it out to others or sell his real world goods from the place.

Users can access VR space and shop online in a fun and interactive way. This platform connects online businesses and consumers in a comfortable environment to make online shopping an enjoyable activity. But shopping is not the only thing a user can do on the platform. Entertainment like test driving a car, enjoying art or simply exploring numerous Viarium worlds is also what will drive people to use this platform.


Viarium takes VR space to a whole new level. They provide a platform for interactive shopping and entertainment that was not seen before. This brings a lot of new possibilities to the world of VR/AR. With the number of VR users growing rapidly, Viarium can become very popular soon.

Innovation score: High

Token value:

VM is a utility token used for purchasing land and paying a tax on the platform. Its value is tied to the amount of transactions in the system. As the user base grows and the volume of transactions increases, the demand for VM will grow too, triggering its rise in price. Token holders can profit from this rise, selling their investment as its value increases.

Token value score: Medium

White paper:

Viarium’s white paper talks about main concepts at length. It explains the functioning of the platform and many roles that users can take upon themselves in this VR space. It also presents a market analysis that justifies Viarium’s financial prospects.

White paper score: High


As of today, Viarium has a lot of products necessary for the existence of the platform already developed. They have elaborated the software for creating new worlds and the system to purchase land in them, as well as the economic model for user interaction on the platform.

The first auctions for purchasing land will be held in the first two quarters of 2018. It is in this period that the team will develop platform functionality further and start an international marketing program.

In the last two quarters of 2018 the project will be fully launched, and an international sales department fully formed. The company will open access points in Shanghai, Singapore and Berlin and list VM tokens on the exchanges.

Roadmap score: High

Business model:

Viarium creates a new niche in a rapidly growing industry and opens it for ecommerce. This creates prospects for massive profit.

The team plans on a multiplatform marketing campaign that includes presenting themselves on a number of VR conferentions and road shows. It mostly targets China, Japan, Korea, some other Asian countries and Latin America, places where VR is more popular.

Even though the platform charges small infrastructure fees, the main revenue stream is selling ready-made VR content like showrooms and other buildings and facilitating the development of custom solutions for companies.

Business model score: High


The project’s CEO is experienced in 3D modelling and has been developing VR solutions in the company for 4 years  and organising VR hackathons. He has also undergone specific training for this project. The CTO has over 20 years of experience in programming. Together with the CEO he has been developing VR solutions for business clients. Viarium’s CMO has been in PR and marketing leadership positions since 1999 with up to 40 men under her command.

The advisory board features a man with more than 16 years of experience in leading multinational companies, an organizer of hackathons, a russian blockchain evangelist, and a fintech expert. It also includes two Japanese VR enthusiasts who have vast connections in the Asian VR community and can serve as a potent influence in the marketing efforts.

Team score: High


It so seems that Viarium does not have any direct competitors. Most of VR stores act as single applications, not as a part of an ecosystem. With the accessibility of VR technology growing, Viarium may become the go-to place for shopping and entertainment.

The only thing that can stop its rapid growth is the absence of a consumer base owning VR headsets, that is why they company is targeting Asian markets, where this technology is more popular right now.

Competitors score: High

Overall thoughts:

Viarium enters a profitable market, creating a new niche in it. Its innovative idea brings both VR and ecommerce to a new level. With a good marketing campaign and business model, the volume of VM transactions is sure to rise, fueling its price.

Whitepaper: Whitepaper

Overall Score


4.3 / 5

Risk score




Pre-ICO start date: 01.06.2018
Pre-ICO end date: 30.06.2018


ICO start date: 01.07.2018
ICO end date: 31.07.2018
Soft cap: 2,000,000 USD
Hard cap: 20,000,000 USD


Ticker: VM
Token price in USD: 0.06
Bonus Program:

30% 01.06.2018- 30.06.2018


ICO Platform: No
Registration Country: Russia