Upline Solutions

Upline Solutions
ICO date: 05.01.2018 - 31.03.2018

Upline solutions develops new generation blockchain based technology for network marketing.

How it works:

Multi-level marketing, or network marketing is a direct selling method, in which independent agents are distributing the product and gather teams of agents by recruiting and training them.

What Upline solution offers to improve network marketing efforts of its clients is a duplicable system which deals with the biggest problems that sales agents face, as well as tackles the bottlenecks.

They offer a complex network of modules, from training to presentation tool and business management tool that helps you keep track of prospects and follow up on time.

Upline wants to create a customisable platform, that would host numerous network marketing projects, their team eliminating scam projects. It is unclear how are they using blockchain technology, though.


There are dozens of MLM platform already in existence. Upline services are not innovative in technical sense, what they have is a complex

Innovation score: Low

Token value:

UPL token acts a share, 20% of company’s distributable income is given to token holders. Of course, you can also sell them on major exchange platforms starting from May 2018.

Token value score: High

White paper:

A significant part of the project’s white paper is dedicated to explaining what network marketing is and how it is misunderstood. Technical details are mentioned briefly, but the concept of the platform they are building is thoroughly detailed.

White paper score: High


The roadmap is fairly detailed as well. They already have a beta version running and present a plan of updating the platform that ends in the third quarter of 2019. Some of their next steps include automatisation of sales cycles and introducing open API for addons.

Roadmap score: High

Business model:

Upline has three major revenue streams. A one-time first payment of $20, a monthly or annual subscription payment (starts at $10) and a percentage of marketers’ revenue. The overall revenue is estimated to be rather high.

Business model score: High


The team of this project is well staffed. They show 19 people that are involved in management, marketing, development, customer support and product development. Some team members have from 8 to 12 years of experience in their fields. The CEO has 8 years of experience in leadership and project development.

The advisory board is also impressive, they have Jeff Mack and Rob Sperry on it, two men who are established in network marketing business.

Team score: High


As the field is highly profitable, there are dozens of competing companies that provide multi level marketing platforms, so it is a shame Upline does not provide competition analysis. It seems they are up against a tough challenge in this game.

Competitors score: High

Overall thoughts:

Multi level marketing projects are very profitable, even though the risk of fraud is high. Your typical MLM company would last between 2 and 4 years and then collapse as the stream of new people fades. With their token receiving part of the company’s revenue, this investment may be worth the gamble.

Website: Site
Whitepaper: Whitepaper

Overall Score


4 / 5

Risk score




ICO start date: 05.01.2018
ICO end date: 31.03.2018
Soft cap: 1,300,000 EUR
Hard cap: 14,000,000 EUR


ICO Platform: No
Registration Country: Estonia