ICO date: 20.03.2018 - 20.04.2018

Opporty is a B2B marketplace powered by the blockchain Proof-of-Expertise protocol. Opporty’s vision is to become a global business marketplace and an expertise validation provider.

How it works:

Opporty is a marketplace and a platform for sharing knowledge. The company aims to secure B2B transactions and provide a convenient environment for small and medium businesses to find new prospects and grow.

Opporty also offers access to expert knowledge on their community blog. In a gamification-based system users will be rewarded OPP for contributing their knowledge and other activities that help the community grow.

The company resolves a problem of trust in B2B interactions by their Proof-of-Expertise protocol and their own blockchain based business scoring system.

The platform protects quality by conducting all deals using legally enforceable smart contracts and decentralized escrow procedures. Using smart contracts means that neither party can make changes to the contract single-handedly once it is signed, and neither party can falsely claim that contract conditions were not met. Any disputes will be solved by a group of escrow arbitrators.


Proof-of-Expertise protocol enables users to distinguish genuine experts in the niche, and knowledge-sharing platform allows companies to grow their trust and authority with the target audience.

Users can post their services in a listing or create requests for certain services. Once posted, a request will receive a number of responses that a client can choose from, guided by their Proof-of-Expertise.

Customers profit from Opporty because they can find small provably expert companies that will do a job of the same quality for a fraction of a price a big company would charge. Businesses save a ton of money on marketing and target audience exposure. Both parties do not have to spend a huge amount of time researching the company they want to work with thanks to Proof-of-Expertise protocol. With Oppory everybody wins.


Opporty uses blockchain to enhance the platform’s functionality and transparency. One of key features of the platform is its Proof-of-Expertise protocol that includes a combination of participants, transactions and transaction data, success metrics and blockchain technology.

They also implement unique solutions like gamification and private blockchain based on Plasma. The project is mentioned in a Forbes article about startups that can make lead generation easy.

Innovation score: High

Token value:

OPP tokens are not  securities and do not entitle token holders to a part of company’s income.

OPP tokens can be used to to purchase company services, buy advertising space on the platform, for leasing, conducting business using decentralized escrow and many other things. Transactions between companies and customers will be conducted in OPP as well. Even though the platform will give preferences to OPP users, it allows for payments in fiat to attract more users who are new to cryptocurrencies.

Naturally, with the growth of the user base, the demand for OPP will go up, together with the token’s price.

Token value score: Medium

White paper:

The project’s white paper talks at length about their MVP, the business model they operate on, and main concepts of the marketplace they are building. They also present problems the industry faces and their project’s solutions to them.

Even though it is well put together, it lack some crucial things like market and competition analysis and more detailed token sale information.

White paper score: Medium


The roadmap Opporty presents is very detailed and full of concrete plans.

As of today the company has a working MVP launched in US, UK and Canada. More than a thousand verified profiles of US companies are available at their site, the blog is growing too.

In April 2018 Opporty plans to implement decentralized escrow with voting for the marketplace platform, in June 2018 the team will release an alpha version of Proof-of-Expertise protocol.

Oppory also details marketing plans for different funding scenarios. If they only reach the soft cap of 2 mio, they will prioritize US markets. Having reached 5 mio goal the marketing campaign will be expanded to second tier markets, UK, Canada and Australia. Oppory will start marketing in China and develop unique solutions for that market if 10 mio in funding is reached. If the hard cap is met, the team will start expanding their presence in first and second tier market and start marketing in third and fourth tier markets, CIS, India, Japan, etc.

Roadmap score: High

Business model:

Even though the exact revenue streams are not fully described in the white paper, Opporty’s business model is robust.

The company targets small to medium sized businesses that are plentiful in developed economies. They will prioritize US with approximately 28 million small businesses and will expand into East Asian and European markets. Given proper marketing, a useful marketplace like Opporty will grow rapidly.

With OPP token used to pay for advertising on the platform and using decentralized escrow and PoE protocol, the revenue is estimated to be high.

Business model score: High


If it is all about the people who drive the project forward, Oppory has it covered. Their CEO was awarded a bronze Stevie in the nomination for Executive of the Year in advertising, marketing & public relations in 2017.

Other members of the team that were significant enough to mention, eight of them, to be precise,  have a lot of expertise too. For instance, Opporty’s developer supported the emergence of e-commerce platform Magento. There are 15 more members of the team that are not given a bio.

The advisory board of the project is numerous and diverse. Opporty has venture capitalists, successful ICO founders, blockchain and security advisors on their team. One of the advisors has been doing portfolio management to Fortune 50 organizations, another one has 22 years of strategic experience on capital raising.

Team score: High


Blockchain has made a revolution in online marketplace industry. Crypto-enabled platforms are plentiful right now, but the market is still in the stage of emerging. However, marketplace giants like Ebay are far from gone and they constitute a significant part of the competition.

Since Opporty offers a lot of unique and useful features, they are well equipped for this tough challenge.

Competitors score: High

Overall thoughts:

Forbes talks about them, they bring a lot of fresh ideas to the industry and they are led by a Stevie winner. This is definitely a worthy investment.

Website: opporty.com
Whitepaper: Whitepaper

Overall Score


4 / 5

Risk score




ICO start date: 20.03.2018
ICO end date: 20.04.2018
Soft cap: 2,000,000
Hard cap: 15,000,000


ICO Platform: No
Registration Country: USA