LeadCoin

LeadCoin
ICO date: 01.03.2018 - 11.03.2018
Description:

Leadcoin is a decentralized lead sharing network. Their aim is to monetize unused leads and trade them on a blockchain based marketplace.

How it works:

LeadCoin’s solution for the problem of lost leads is monetizing them and making profit out of them even without a direct sale. The platform allows businesses upload their unused leads and sell them in real time, using LDC coin for payments.

Leads are matched to a set of businesses by an algorithm that analyzes leads on sale to offer the best leads to the buyers that need them. Thus, leads that may not be interesting for one business, can be a great match for another.

The platform enables buyers to purchase hot leads that can be easily converted into customers, and sellers to sell the leads they cannot make profit on, to reduce the loss of the marketing budget.

Customers can monetize their personal data, gaining LDC tokens for disclosing certain information about themselves to a business. Suffice to say, all transactions will be kept transparent and secure, because LeadCoin works on blockchain technology and uses Ethereum smart contracts.

Users can check seller history too, as they are being rated to produce an honest list of trustworthy customers.

Innovation:

LeadCoin introduces an innovative solution on the market. They make use of best features of blockchain to develop a platform with unique features.

So it seems, that there are no similar project that would allow buying and selling hot leads with an immediate need directly to the business that needs them.

This project may be able to spur change in the way business is conducted.

Innovation score: High

Token value:

LDC tokens are used as internal currency of platform. It is in LDC that all transactions are made and fees are paid in the LeadCoin network.

For the token holders it means that their investment will gradually raise in price and can be sold with a profit.

Token value score: Medium

White paper:

LeadCoin’s white paper is well constructed. On its 55 pages it details everything a proper white paper should. The main concept of the platform and the peculiarities of its functioning are very thoroughly explained. Technical details are discussed as well.

The white paper also mentions possible risks and hurdles that the project may face and legal detail.

White paper score: High

Roadmap:

The roadmap that is presented on the official site isn’t very detailed. The one in the white paper is. Each milestone is expanded with a set of actions as well as explanation why are they taken.

Their plans include developing the platform’s backend and UI/UX in first two quarters of 2018 and launching the first node in the third quarter. During this test launch, 300,000 users from an already established platform Webydo.com will be given opportunity to use LeadCoin to drive their businesses.

The milestone for the last quarter of 2018 is integration with platforms like SalesForce and HubSpot.

Roadmap score: High

Business model:

LeadCoin drives revenue from transaction fees for running the network. They have established a couple of key industries, where their services will be most needed to grow the platform with.

First off, LeadCoin starts with the web design industry, offering the clients of Webydo.com to grow their businesses using LeadCoin platform to acquire hot leads.

The next industries to offer the platform to are loan business, real estate and insurance business. In these fields the average bill is high and marketers will be more than happy to pay for hot leads.

Business model score: High

Team:

The team that creates LeadCoin is the one that created Webydo, a site constructor for designers, that now has over 300,000 users and will become profitable in the first quarter of 2018.

The official site doesn’t provide short bios for team members, but their LinkedIn profiles are rather impressive. The team has all fields of business covered by experts, even though, it doesn’t mention more than three advisors.

Team score: High

Competitors:

LeadCoin provides competitor analysis in their white paper. They consider their competitors to be other channels of acquiring leads and traffic like Google, Facebook, LeadPoind and sites that sell lead lists.

Facing advertising giants like the former two, LeadCoin still has a lot of benefits in comparison to them, like trust and transparency due to blockchain technology.

Competitors score: Medium

Overall thoughts:

LeadCoin is an innovative solution driven by a team of professionals. It has a great potential and will change marketing in some industries as we know it, if successful. A great investment.

Website: Site
Whitepaper: Whitepaper

Overall Score

High

4.5 / 5

Risk score

NA

Crowdsale


ICO

ICO start date: 01.03.2018
ICO end date: 11.03.2018
Soft cap: 50,00,000 USD

TOKEN DETAILS

Ticker: LDC
Token price in USD: 0.058

Legal


ICO Platform: No