ICO date: 16.07.2018 - 30.11.2018
Industry: Travel

GOeureka is an app and a website that changes the way hotels are booked. To get to know what features does it offer and can it be a good investment, check out our review below.

How it works:

GOeureka aims to create a travel booking platform of a new type, one that would not infringe on the power of the hotel over its brand and give tons of value for customers on the platform. Two main factors that will prove attractive to customers is lack of listing fees and a transformed loyalty program.

The platform includes a web-based management solution for hotels and a system for booking rooms. Since the platform does not charge a fee on profits, only a 5% fee on transactions, hotels are incentivized to charge less for rooms, which serves a competitive advantage for the project.

GOeureka introduces re-booking function. If the price on your booking is dropped for any reason, the discount sum is transferred back to you. This ensures more rooms are booked, because people will not be waiting for discounts.

Hotels can create new loyalty programs or integrate the old ones with the platform. These programs are transformed by tokenization. Hotel loyalty points can be exchanged to GO Credits that can be used on the platform. Thus multiple loyalty programs from different platforms can be accessed on GOeureka. They can be exchanged to GO tokens and spent on the platform, or via GO credit cards.

The app that the company develops includes booking information, check-in and check-out forms, loyalty points tracker and ability to process payments. It also shows customers events near them. Ordering hotel services or talking to the concierge can be accessed through the app as well.

Additionally GOeureka provides a city guide and an entertainment hub. It also offers an AI powered virtual travel assistant that will help users organize their trips more effectively and an interactive map of the city with interesting spots to visit and itineraries for day trips.

The company sacrifices a significant part of the potential income for transparency. It will not have any paid search results or any payments for visibility on the site. Hotels are ranged by their performance and customer reviews, not by how much are they willing to pay.


Even though GOeureka does not introduce any ground breaking technology, it significantly improves the quality of service in the industry. Customers receive a lot of value in the form of lower prices and re-booking, while businesses gain access to a wide array of tools.

Innovation score: High

Token value:

GOT token is a utility token of the platform, that will be used to conduct all transactions, alongside other currencies. The company introduces discounts that range from 5% to 15% for using GOT tokens, so users will be incentivised to use it instead of other currencies. They will be also issued as loyalty rewards currency, ensuring all users have at least a bit GOT tokens to spend on the platform and therefore are more likely to switch to using them in the future.

The platform has potential for a big number of transactions, even though there may be some seasonal volatility. This means GOT tokens are expected to rise in price significantly, once the customer base grows.

Token value score: High

White paper:

The white paper GOeureka presents shows an overview of online hotel booking industry, describes multiple features that the platform offers and outlines the company’s revenue model and marketing plan briefly. It also explains why it is worth investing in GOT token.

White paper score: High


MVP and smart contracts were fully developed in February 2018. In August the team will start developing apps and booking website, and will initiate marketing efforts and connecting with potential partners. By the end of the year the company will launch a beta version of the product, test it and start accepting bookings. Customer acquisition program start here as well.

In 2019 the teams efforts will be concentrated on building partnerships with key hotel groups, developing loyalty program network, and upgrading other features of the platform. By 2020 the company is expected to have global market reach, implement blockchain into the system and start conducting big data analytics.

Roadmap score: High

Business model:

GOeureka does not charge a huge fee on the profit of the hotel, as Booking.com does. It only charges a 5% transaction fee, offering a discount to GOT token users.

Marketing campaign includes using programmatic marketing to increase brand awareness, establishing partnerships with DSP platforms, and a referral program to facilitate initial user acquisition.

Business model score: High


The company’s CEO is a successful entrepreneur who worked in hospitality and automotive industry. CGO (Chief Growth Officer) has over 10 years of experience in digital advertising and media, having worked for PERFORM, one of UK’s biggest digital success stories. COO has been in hospitality industry over 30 years ago. CPO is a co-founder of a boutique software development firm. She has a deep understanding of the Asian region.

Advisory board includes a deputy CEO of AccorHotels in Asia Pacific, the ex-VP Regional Marketing and eCommerce at Hilton Asia-Pacific, a man with more than 15 years of experience in improving business models in hospitality industry, and a senior advisor at Global Blockchain Foundation

Team score: High


The main opponents of GOeureka on the market are established giants like Booking.com and Airbnb. It does have an edge on them because of lower prices and new features that it introduces. Its competitor from the world of blockchain, Room DAO (/room-dao), doesn’t really have the same target audience that GOeureka does, working with areas that are left out by mainstream booking services.

Competitors score: High

Overall thoughts:

GOeureka brings a lot of new inspiring stuff into the game, and has a pretty awesome team. Its business model and marketing plan are well thought out and its chances against competition are rather high. GOT can be a good investment.

Website: goeureka.io
Whitepaper: Whitepaper

Overall Score


4.7 / 5

Risk score




Pre-ICO start date: 15.06.2018
Pre-ICO end date: 15.07.2018


ICO start date: 16.07.2018
ICO end date: 30.11.2018
Soft cap: 4,000,000 USD
Hard cap: 150,000,000 USD


Ticker: GOT
Token price in USD: 0.30
Bonus Program:

15% 15/06/2018 – 15/07/2018

10% 16/07/2018 – 22/07/2018

5% 23/07/2018 – 29/07/2018


ICO Platform: No
Country Limitations: Singapore
Registration Country: USA, China, Singapore