ICO date: 02.02.2018 - 15.03.2018

EMU is an international platform that allows users to order food delivery or interact with the restaurant via the app, as well as make payments by a credit card, PayPal, or cryptocurrency.

How it works:

As you enter a restaurant that is a part of EMU network you can interact with it only using your app. You can book a table, order a meal from a menu on a language you have selected, and pay with any fiat or cryptocurrency you wish to keep your money in.

The app has a countdown timer that shows how many time you have to wait for your order to arrive, whether you are in a restaurant or ordered a delivery. If you need, you can call a waiter with a button, but apart from that all your human interaction in a restaurant can be reduced to a waiter bringing you a meal.

EMU’s benefits for restaurants are faster service thanks to digital order and payment, possible decrease in the waitstaff due to that, and full customer portfolio with their preferences and dislikes.

The app also has a system of reviews with customer created photos of food items on the menu.


EMU is not based on any ground breaking technology. Nor does it revolutionize the restaurant business in a big way. While it sure sounds like a good idea for an app, it is in no way innovative.

Innovation score: Low

Token value:

EMU tokens will be available to buy and sell on all major cryptocurrency exchanges as the ICO is finished. Apart from that basic option, you can use it as an internal currency, since the app will not charge commission for payments in EMU.

Token value score: Medium

White paper:

EMU’s white paper is poorly made from the visual standpoint. It describes the basic concept and functions in the app they want to develop, but lacks technical details. The lack of technicalities in not a big problem, however, since the project does not involve any technology that is groundbreaking and needs to be explained.

The downsides are lack of roadmap that is mentioned in the contents but is not present in the document, and poor grammar that obstructs understanding.

White paper score: Low


The team now has a working prototype of the application, and will release alpha version in May 2018. Same date is planned to be the beginning of signing deals with restaurants. It is unclear, however, at what country will they operate or what the marketing strategy will be.

The roadmap doesn’t go beyond September 2018, which is a milestone for testing beta-version in restaurants.

Roadmap score: Medium

Business model:

This project’s business model is fairly simple. Their main revenue stream is taking 1% commission off every payment in the system, via smart contract.

This is a good model in principle, as it will incentivize more restaurants to join in. But since the success of the platform heavily relies on a network of restaurants and customers using their app, it may be a long wait till the project brings profit.

Business model score: Medium


The team as presented on EMU official site has 16 members mentioned with photos and LinkedIn profiles, and say they have 14 more people in the team, which makes it a total of 30 people.

The only person from marketing department is marketing director, so it can be inferred that those not mentioned are, at least partly, members of the marketing team.

Team score: Medium


While there are many startups that aim to let restaurants accept payments in cryptocurrency, there are few that offer such a variety of features as EMU does.

Competitors score: Medium

Overall thoughts:

EMU project has a good idea in its core, but some elements of presentation that has failed to meet our standards prevent us from considering it a project you can’t but invest in. Still, their chances for success are not zero, so it can be a part of your investment portfolio.

Website: Site
Whitepaper: Whitepaper

Overall Score


2.5 / 5

Risk score




ICO start date: 02.02.2018
ICO end date: 15.03.2018
Soft cap: 4,000,000 USD
Hard cap: 10,600,000 USD


Ticker: EMU
Token price in USD: 0,05


ICO Platform: No
Registration Country: Ukraine