ICO date: 30.03.2018 - 30.05.2018

DateCoin is a dating app that uses neural networks and AI for better matchmaking and dating globally.

How it works:

DateCoin is a service for matchmaking and online dating that uses the best technologies to make the process faster and more efficient. The company has launched Denim dating app and it already brings profit.

The search for partners is way faster because of the AI and machine learning algorithms that allow face recognition and finding out patterns of users’ behaviour to make better matches. Big data analysis helps to form a more consistent user persona to bring matchmaking to even greater level. The platform even performs semantic analysis of the chats.

Suffice to say, all personal information is protected by end-to-end encryption. The face recognition technology allows for fast and cheap profile verification. This means Denim app doesn’t have any bots and fake accounts, all profiles are verified and belong to real people.


Denim is at the forefront of technology. Denim uses neural networks, AI and big data processing for better matchmaking and easier verification process. This startup was mentioned in a NY Times piece about cryptocurrency women. 

Innovation score: High

Token value:

The price of DTC is expected to go up after the ICO is finished as all in-app payments will have a discount, if paid in the company’s cryptocurrency. The app is already live and has over 700k active users, so the demand will be high. Activating a feature bought for DTC burns the tokens spent on the purchase, so the demand will be even higher because of the scarcity.

Token value score: Medium

White paper:

The white paper DateCoin presents is an exemplary one. It discusses the technology behind the project in great detail and explains the main concepts and how they work. What really stands out is the business part. Apart from a business plan and an in-depth market analysis, the white paper shows market strategy and thorough target audience analysis.

White paper score: High


Right now Denim app is live and has 700,000 active users. The revenue by the end of 2017 was $2,5 mio.

In 2018 the company plans to start off by studying audience in greater detail and resolving a set of legal issues in different countries. The next in line is launching AI and machine learning and conducting marketing campaigns in countries of the first stage.

By the end of 2019 the team will launch image recognition system, user clustering and semantic text analyzer. They will also start marketing campaigns in the countries of the second stage. By the end of 2021 the app will be launched in 29 countries and the project will be prepared to be scaled further.

Roadmap score: High

Business model:

Denim’s business model proved to work as the app has already attracted a huge user base.  The team does a great deal of analytical work before making plans, so their model and marketing strategy are based on an in-depth research.

The company gets revenue from selling features like premium access, posting a newsletter, using anonymizer or sending a gift as well as many others.

Denim has a very thorough approach in marketing and analyzes target audiences deeply. If the project reaches the hard cap of $20 mio, and has the money to market to three segments they have carefully chosen, the high estimates show a profitability of up to $200 mio by the end of 2021.

Business model score: High


DateCoin’s CEO has completed over 150 successful IT projects for companies like HYUNDAI, New Balance, LARSON & HOLZ and UralSib Bank. The CTO has more than 6 years of experience and has published several scientific papers in his field. The project’s CMO is a former deputy director of the marketing department of one of the leading dating service in Russia.

The advisory board DateCoin has is huge compared to other ICOs. Top members are attorney with over 15 years legal experience, a man with a vast experience in business including real estate and hi-tech, and a co-founder of numerous Silicon Valley firms

Team score: High


In a brief competition analysis DateCoin provides in its white paper they name dating giants like Tinder, Badoo, Seeking arrangement, and Ashley Madison as their competitors. Denim app outperforms them in security, search speed and other factors, but they are still far ahead in terms of popularity.

Competitors score: High

Overall thoughts:

DateCoin’s great team has already taken this project to profitability. With blockchain and a well thought out marketing plan that they have, Denim app can soon stand on the same level that Tinder and Badoo do.

Investing in DateCoin is a good choice.

Whitepaper: Whitepaper

Overall Score


4.3 / 5

Risk score




ICO start date: 30.03.2018
ICO end date: 30.05.2018
Soft cap: 4,000,000 USD
Hard cap: 20,000,000 USD


ICO Platform: No
Registration Country: Belize