ICO date: 12.03.2018 - 09.04.2018

CashBag is a blockchain driven platform for instant settlement and micropayments of cashbacks that works with some of the biggest sellers on the market.

How it works: is a cashback aggregator that gives customers rewards for shopping at merchants, who participate in the platform. Right now the platform has over 500 merchants on and some 135,000 members. The site is working since 2016.

Cashbacks are paid in a set of fiat and cryptocurrencies that a user can choose. The set of fiat currencies will expand as CashBag enters new markets. Blockchain enables faster payments and makes it easier to incentivize users for activity that is beneficial for the grows of the platform.

CashBag also wants to introduce a debit card linked to CBC account to allow purchases for cryptocurrency in offline stores.

The company will use the token sale funds to fuel its advertising campaign and acquire new customers. New users will be given rewards in CBC to join the platform.


Introducing blockchain and a settlement engine of their own cuts down costs and time needed for the transaction to be made significantly. The company also creates an algorithm for using crypto with a debit card.

These are not ground breaking changes, and blockchain cashback projects are not a novelty. Still, it is one of the few companies that do this.

Innovation score: Medium

Token value:

Token buy back, combined with limited supply and growths of the platform’s user base ensures token’s liquidity and its rise in price. Naturally, since the project is very promising, the chances that CBC will rise in price are high.

Token value score: Medium

White paper:

The white paper the project presents is of high quality. It is not very long, but explains many things very thoroughly. It presents a market overview, a business model, and the advertising possibilities that will be present on the platform. It also explains the technology behind the project and the token and gives convincing reasons why to invest in CBC.

White paper score: High


CashBag Soft launched in South Africa in 2016 and have been developing the platform ever since. In 2017 the number of merchants working with the platform grew to over 500 and the user base consisted of 130,000 members.

Plans for 2018 include implementing a number of features that would enhance the functionality of the platform. They will launch AI and native ad engine as well. Their plans include targeted customer acquisition too.

The company will introduce debit cards in 2019.

Roadmap score: High

Business model:

CashBag works with hundreds of global merchants and the number keeps growing. They plan on attracting 2,500 merchants by the second quarter of 2018. Some of the top merchants they work with are AliExpress, Ebay, Bloomingdale and Best Buy. The merchants share revenue with the platform.  

The platform also charges fees for advertisements and promotional opportunities on the website.  

The funds CashBack gets from the ICO will be spent on a multi-market marketing campaign to acquire new users. Users are incentivized to join the platform as they will be given 10 free CBC tokens for registration.

Business model score: High


CashBag’s CEO has developed technologies and services that were bought by Google. Their business lead has over 8 years of experience in e-commerce, one of CTO has over 12 years of experience in UX and programming.

The company’s CMO has been in sales for over 20 years, the last five years he has been serving in higher management.

The highlight of the advisory board is Marc Kenigsberg, who has 18 years of experience in online marketing and is one of the world’s leading ICO advisors.

Team score: High


Competition in cashback industry is immense. New projects that involve blockchain driven cashback are appearing as well. Bittle, Pluscoin and CausePlay just to name a few. Growing big for CashBag is not going to be easy, but they have already made big advancements by signing contracts with companies like Ebay.

Competitors score: High

Overall thoughts:

CashBag taps into a very profitable and a very competitive industry. Judging from their team and the companies they are working with already, CashBag has all the chances to get even bigger part of the market share.

Whitepaper: Whitepaper

Overall Score


4 / 5

Risk score




ICO start date: 12.03.2018
ICO end date: 09.04.2018
Soft cap: 15,000,000 USD
Hard cap: 30,000,000 USD


Ticker: CBC
Token price in USD: 0.09
Bonus Program:

20% 03/12/2018 – 03/18/2018

15% 03/19/2018 – 03/25/2018

10% 03/26/2018 – 04/1/2018


ICO Platform: No
Registration Country: South Africa