ICO date: 10.04.2018 - 30.04.2018

Arcus presents itself as the first decentralized e-commerce platform. Arcus aims at alleviating unnecessary fees to make using the platform more beneficial for the users.

How it works:

Arcus is a decentralized e-commerce platform that charges no transaction fees. Arcus plans on launching a dapp that allows people to pay for goods and services with cryptocurrencies.

Payments are possible in ASC and ETH. It goes without saying that the native currency of the platform will provide significant discounts for the users. The system will include a multi-signature escrow that involves insurance to make payments truly safe for the customers.  It also has a rating system that will allow users to buy from the most respectable sellers.

One of the key features of Arcus is the absence of a standard hierarchical business structure where small groups of people who determine the future of the platform. ASC holders will decide the way the platform goes by blockchain based voting system.


Nothing that Arcus offers is new. A marketplace app with a rating system is not a technological breakthrough. Accepting cryptocurrency isn’t a huge leap forward either. The only things that get Arcus a point in this category, multi-signature escrow and blockchain, are used by many other companies too.

Innovation score: Low

Token value:

ASC is one of the two cryptocurrencies used on the platform. The other one is ETH, but the company offers a significant discount for payments in ASC. So, if Arcus manages to get enough people on the platform, the volume of ASC transactions will rise together with its price. This would allow investors to have their revenue by selling ASC on exchanges.

Token value score: Medium

White paper:

The white paper Arcus provides is a powerpoint presentation. It is not very informative either. It briefly outlines main features of the Arcus dapp, states what problems in the industry does it solve, and provides some token sale information.

White paper score: Low


The project is very fresh, the team only came up with the concept in December 2017 and launched the website in March 2018. Further plans are not very detailed, the roadmap ends at May 2018, the milestone for launching blockchain explorer. Before that, the company will release Arcus apps and website in April 2018.

Roadmap score: Low

Business model:

No business model is mentioned on the site or in the white paper. The white paper is only version one as of today, and community managers assured us that the company will publish information on that after the pre-sale.

Still, in the e-commerce industry an ICO has to have strong business plan and marketing strategy to make it, so Arcus will not have a high mark in this category until the information is available. Make sure to stay tuned to the updates.

It does, however, get a point for big opportunities in the industry it enters.

Business model score: Low


The team mentioned on the site includes eight people, no bios provided. However, CEO and CTO have a one-pager about each. The only relevant thing that is mentioned about the CEO is that he used to work as a business development manager. The project’s CTO has 10 years of experience in IT. According to his LinkedIn page, the digital growth expert has 4 years of experience. The advisory board is not presented on the website.

Team score: Medium


Arcus enters a highly profitable and highly competitive industry. It has a lot of established players and the battle for a share in the market is not going to be easy. The project has direct competition from other ecommerce ICO projects as well. You can check out its biggest competitor, FLOGmall , and  two platforms for cashback that function as a marketplace, REMEcoin and CashBag.

Competitors score: Low

Overall thoughts:

Arcus enters a very competitive industry with no marketing strategy, no business plan, and a very generic idea. It will have hard times going anywhere in the field. Investing in it is a bad idea.

Whitepaper: Whitepaper

Overall Score


2.3 / 5

Risk score




Pre-ICO start date: 01.05.2018
Pre-ICO end date: 15.05.2018


ICO start date: 10.04.2018
ICO end date: 30.04.2018
Soft cap: 750.000 USD
Hard cap: 1.500.000 USD


Ticker: ASC
Token price in USD: 0.05
Bonus Program:

$50-$500 USD – 30% bonus.

$500-$2,500 USD – 35% bonus.

$2,500-$10,000 USD – 45% bonus.

Over $10,000 USD – 50% bonus.


ICO Platform: No